Do we really know the needs? Our priorities might not be theirs

Does this sounds familiar to you? You see a need, you develop a solution while going for Target group analysis, user centric models, persona concepts, field surveys…. To understand the needs a lot of models have been applied, discussed and evaluated, including consultants from extern and intern. But how often have you really interacted with…

Data is just a part of market knowledge

Databases – our knowledge source? Do you want to know your target groups, your market situation, or product information, data reported back by customers? Collecting data, structuring, calculating and filtering – knowledge today is key and often requirements for knowledge are solved technically. Databases today, the “big data” approach, is able to offer you any…