About needs, drivers of needs and context – databases are simply not enough!

Knowing your market, knowing your customers and knowing the trends for everyone who wants to sell, change and/or influence is essential. That’s what we have learned, heard in universities and what is the promising way to success. Without doubt. Whether these are traditional, innovative or social businesses. But how do you do that? Do you…

Data is just a part of market knowledge

Databases – our knowledge source? Do you want to know your target groups, your market situation, or product information, data reported back by customers? Collecting data, structuring, calculating and filtering – knowledge today is key and often requirements for knowledge are solved technically. Databases today, the “big data” approach, is able to offer you any…