Business vs social – an artificial separation that does not work any more The popular 1970s slogan “The business of business is business” is symptomatic of an artificial separation of social and economic concerns that affected education, process thinking and the CSR units of corporations. The demand for increased corporate social responsibility is growing louder….
Tag: profit
From traditional marketing to social change activities – a huge challenge!
Whenever it comes to social change, the main question from marketers is: if we change our thinking, if we make social the driving element, how can we measure the impact? How can we measure the outcome? Where is the profit? Show me numbers. Indeed, the direct connection to business growth is difficult to demonstrate. At…
Go India, go future! 