Do we really know the needs? Our priorities might not be theirs

Does this sounds familiar to you? You see a need, you develop a solution while going for Target group analysis, user centric models, persona concepts, field surveys…. To understand the needs a lot of models have been applied, discussed and evaluated, including consultants from extern and intern. But how often have you really interacted with…

Good solutions found. But what if there are better ones?

There is a huge number of meetings, conferences and daily discussions everywhere – just around needs: the needs of creating better conditions, setting up new infrastructures, restructuring, implementing new systems and machines. Organizations, cities, governments take decisions every day on how to solve problems and often these solutions are cost- intensive. The process of finding…

Chairs on the wings – how crazy thinking changes the world

Have you ever heard about Design thinking or how the new generation of planes could benefit from it? That’s a crazy approach, but more than helpful. Often it is difficult to put directly into words the needs for change, or re-inventing and developing further something that already exists and we are all get used to…

About needs, drivers of needs and context – databases are simply not enough!

Knowing your market, knowing your customers and knowing the trends for everyone who wants to sell, change and/or influence is essential. That’s what we have learned, heard in universities and what is the promising way to success. Without doubt. Whether these are traditional, innovative or social businesses. But how do you do that? Do you…

The desire to change

Everyone knows that society needs change. The dimension of social needs – be it in emerging markets , be it in the richer and rich countries – is obvious. But is there really the desire to change? And if so, how strong is this desire? Many programs fail because they do not take into account…