Do we really know the needs? Our priorities might not be theirs

Does this sounds familiar to you? You see a need, you develop a solution while going for Target group analysis, user centric models, persona concepts, field surveys…. To understand the needs a lot of models have been applied, discussed and evaluated, including consultants from extern and intern. But how often have you really interacted with…

Appalam Making – a crispy bread, a better future

After two years of crises due to Covid-19 also in India normal life is coming back. This is happening at all social levels and means a lot to less wealthier people. The lockdowns and curfews as well as the situation at schools and job losses hit them the most. It is just a few days…

Moving from Local Corporate Social Responsibility to Global Social Engagement

How society and companies can practice innovative social engagement and profit from doing so In the late 1940s and early 1950s, a number of international social organizations were founded. The World Bank and the International Monetary Fund increasingly broadened their scope of activity and soon began promoting “international development.” In addition to the large development…