Video making for Social entrepreneurs

Most of startups and social entrepreneurs ask themselves how to share effectively what they are working on. There might be many different reasons why we want to share, such as raising awareness, finding sponsors, looking for business partners, informing … Without doubt, offering a video is often much more convincing than describing the situation in…

Ideas needed – health from a different perspective

When I came across this article I asked myself there must be a lot of ideas in the world how to help patients and private caregivers, relatives and friends who are caring about patients day by day at home and experience these issues described in the cited article below. Some of the issues raised are…

Running a Marathon or running social media – what about the ROI?

Today, social media usage for interacting with your target groups is one of the basics you should take into consideration when it comes to communication and marketing issues of your business. Whether it is thinking about Facebook/Orkut, Twitter, Pinterest, YouTube, Stumbleupon, Vime or many other local and global Social Media channels which might be relevant…

Help needed: Living in dataland – looking for insights

I just wonder how many newsletters, calls and readings I see every day offering me the latest tools to understand the market and the target groups: how to optimize statistics, to overview trends, to learn about market analysis and big data approach. Some of these offers are really impressive – tools, cool apps and very…

Opening the box – before solving a problem we need to understand

I assume that you do have an idea on how to open the box, don’t you? But have you asked also why? Why you should open it? According to many publications and articles it seems that innovation and being creative aims mainly to find solutions. We need to find solutions for social needs, for growing…

Tell them what you are going to say, say it, tell them what you said

Do you know situations where you explain all of your business/plans/ideas to someone who seemed to be a concentrated listener but just a few minutes later he/she does not remember the main facts? Or do you wonder why your key messages within your team are not aligned although you have talked about it recently? Have…