Data is just a part of market knowledge

Databases – our knowledge source? Do you want to know your target groups, your market situation, or product information, data reported back by customers? Collecting data, structuring, calculating and filtering – knowledge today is key and often requirements for knowledge are solved technically. Databases today, the “big data” approach, is able to offer you any…

What, if Social fictions are a way to change the world?

Science fiction and status today Just some years ago in science fictions we had seen strange houses, incredible rapid vehicles, unbelievable transitions of energy and power, unlimited communication opportunities, bridging incredible distances in a few seconds. Scientist have discovered so many things and made them available where we just dreamed of in past science fictions….

Which culture do you live? Thing- or person-driven?

Probably you are aware what you and your team members know very well and are experts in. One may be a really good strategist, the next an expert of controlling and finance. And you? Maybe the marketing guy or the do it yourself man/woman. In the meetings you discuss or issues you ask yourself may…

Social entrepreneurs are not afraid!

One of my last favourite books I read recently was from Brene Brown: Daring Greatly. One important issue Brene highlights is that when we’re afraid, we prevent ourselves from accomplishing what we’re capable of. If you think about social enterprises and social entrepreneurship, many of them go undiscovered ways. They try out new business models…

Paris and Orleans are calling – but where to go first?

In many magazines, trainings or tutorials you find a hint that focusing is key for success. Particularly, when you start a business or you are going to discover new business opportunities and there is a huge amount of to dos that all seem to be important and attractive. Fact is: you cannot go everywhere at…