Data is just a part of market knowledge

Databases – our knowledge source? Do you want to know your target groups, your market situation, or product information, data reported back by customers? Collecting data, structuring, calculating and filtering – knowledge today is key and often requirements for knowledge are solved technically. Databases today, the “big data” approach, is able to offer you any…

What, if Social fictions are a way to change the world?

Science fiction and status today Just some years ago in science fictions we had seen strange houses, incredible rapid vehicles, unbelievable transitions of energy and power, unlimited communication opportunities, bridging incredible distances in a few seconds. Scientist have discovered so many things and made them available where we just dreamed of in past science fictions….

Which culture do you live? Thing- or person-driven?

Probably you are aware what you and your team members know very well and are experts in. One may be a really good strategist, the next an expert of controlling and finance. And you? Maybe the marketing guy or the do it yourself man/woman. In the meetings you discuss or issues you ask yourself may…

Social entrepreneurs are not afraid!

One of my last favourite books I read recently was from Brene Brown: Daring Greatly. One important issue Brene highlights is that when we’re afraid, we prevent ourselves from accomplishing what we’re capable of. If you think about social enterprises and social entrepreneurship, many of them go undiscovered ways. They try out new business models…

Paris and Orleans are calling – but where to go first?

In many magazines, trainings or tutorials you find a hint that focusing is key for success. Particularly, when you start a business or you are going to discover new business opportunities and there is a huge amount of to dos that all seem to be important and attractive. Fact is: you cannot go everywhere at…

Creativity or innovation – what you are looking for?

Have you ever met someone who is not creative? Probably all of us are creative. We all try to find excuses when we are too late, or want to leave earlier than planned. Sometimes with really cool and creative ideas. In urgent cases we find crazy solutions for repairing things. We all can design a…

What investors want to know

Are you going to meet a potential investor? Certainly, there are many options how to prepare. But the most detailed preparation might not always be successful. The question to ask yourself is which are the things investors will hear from you? Which are the criteria do take the final decision if to invest in your…

3 Magic words – an opportunity for every entrepreneur

Being different, making a better world, a more social-driven business – that’s what we have in mind as social entrepreneurs, haven’t we? Creating social impact has also a language dimension, a dimension which might open doors and help to create the difference in business we are looking for. Have you ever thought on the words…

If you think it, ask it – the hidden power for social entrepreneurship

If you think it, ask it … in a nice way of course! Unlocking what the other person knows, feels, wants is essential for social business. These questions do not require years of studies nor a complete market research project. They can be simple: Easy ones. Challenging ones. Interesting ones. Impossible ones. But all designed…