Tell them what you are going to say, say it, tell them what you said

Do you know situations where you explain all of your business/plans/ideas to someone who seemed to be a concentrated listener but just a few minutes later he/she does not remember the main facts?
Or do you wonder why your key messages within your team are not aligned although you have talked about it recently?
Have you ever been at conferences and at the end of the day it seemed to be rather difficult to remember the takeaways?
Well, there’s not that much to worry about – it is what happens and it is not critical as long as you do not want people or things to change.

What happens is the natural selection process, a healthy defense of getting overloaded. Also with our eyes we constantly scan our surroundings, but we only notice a small part of what we are scanning. We see examples of this when witnesses to a crime have difficulty describing the perpetrator with much detail, or describing accurately.

So what to do? How can you really get your messages through?
Prepare yourself well by asking which are the most important key messages to take away.
Reduce to max. three messages.
Focus on them when you prepare the agenda, invitation, presentation…
During the conversation/presentation: try to apply at least two different methods of communication, e.g. visualize your ideas.
Leave out what does not really matter.
Say the same – several times – by showing different perspectives.

We may want to tell our audience or colleagues everything we know, but this could result in their retaining the less important information. It’s better to stick to three main points.

Just follow common speakers’ advice: Tell them what you are going to say; say it; then tell them what you said.

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