Social marketing is not just a social way to communicate and share with others, not just a good marketing tool for all kind of businesses, but also an important way to address social topics and should be used much more also by social entrepreneurs. Often I find very interesting websites that describe social enterprises and…
Month: January 2014
Go to a town store without reading skills – just imagine…
Just imagine you cannot read and you are poor. You live in rural areas. You need to go into a store in the next town. A real store, not like the small rural seller location where if you go late you just find two or three remaining items and the cans and small containers with…
Video of the month – Dignity for all
Education is the key for a better health and a better life. That’s what really brings change in a sustainable way. One impressive example on how this can be set up, is demonstrated by Molly Melchior. Molly Melching is founder and executive director of Tostan, an organization that seeks to achieve sustainable development and social…
Social change? Culture is the key to people’s heart
It’s culture that often is underestimated when plans are made how to offer a better education, how to change economic crisis and critical social behavior. But culture is often the key to people’s heart. An example is the music school in India. Music lessons, normally not accessible to the average and poor population, are the…
Donations are good, creating social impact is better
Without doubt: donations you made to others are always helpful. Somehow. Donations help non profit organisations to continue their work. Donations are very helpful in large crisis situations. Sometimes, donations help to save lifes. But donations are not the main factor when it comes to decide whether a company is socially responsible or not. Do…
About charity, change and happiness to become a social worker
Have you ever thought of the different levels of help you offer? And how it makes you happy? We all want to feel good. Feeling good is easy if you donate some money or give your old books and clothes to someone in need. Or perhaps you pay a coffee to them. Pure charity gives…
Happiness for society wanted? Make the vision touchable!
What defines happiness in your country? The number of excellent plans how to make people stay better? Economic growth? A good government? In the academic world social impact, happiness and make-the-world-better-concepts are broadly discussed and shared value or the social progress index are leading terms. “There has always been the idea that economic growth is…
Growing number of games for a better world
Can games help to create a better world? Without doubt- games are attractive. And fun. The number of educative games and those which can help to make the world a little better is growing rapidly. Did you know that Half The Sky Movement: The Game is a Facebook adventure that raises awareness & funds to…
Understand how work is changing
‘From work to workupation’ – that’s how Gerd Leonhard describes in a recent article the new understanding of ‘work’ . Working for earning a living is the traditional description what we and earlier generations think of in a first instant, when we are asked why we work. But it seems that it is not the…
Change is more than an all-in-one Dharavi solution
Change – more than the ‘Dharavi solution’ Short term supporting activities can be helpful – sometimes. Somehow. Some more, some less. But they do not change the general situation as long as there is no chance to revolutionize, create and grow another way of life. Focused support in huge crisis situations is without any doubt…
Go India, go future! 