5 ideas on how to use social marketing for social issues and causes

Social marketing is not just a social way to communicate and share with others, not just a good marketing tool for all kind of businesses, but also an important way to address social topics and should be used much more also by social entrepreneurs. Often I find very interesting websites that describe social enterprises and…

Go to a town store without reading skills – just imagine…

Just imagine you cannot read and you are poor. You live in rural areas. You need to go into a store in the next town. A real store, not like the small rural seller location where if you go late you just find two or three remaining items and the cans and small containers with…

Video of the month – Dignity for all

Education is the key for a better health and a better life. That’s what really brings change in a sustainable way. One impressive example on how this can be set up, is demonstrated by Molly Melchior. Molly Melching is founder and executive director of Tostan, an organization that seeks to achieve sustainable development and social…

Social change? Culture is the key to people’s heart

It’s culture that often is underestimated when plans are made how to offer a better education, how to change economic crisis and critical social behavior. But culture is often the key to people’s heart. An example is the music school in India. Music lessons, normally not accessible to the average and poor population, are the…

Donations are good, creating social impact is better

Without doubt: donations you made to others are always helpful. Somehow. Donations help non profit organisations to continue their work. Donations are very helpful in large crisis situations. Sometimes, donations help to save lifes. But donations are not the main factor when it comes to decide whether a company is socially responsible or not. Do…

About charity, change and happiness to become a social worker

Have you ever thought of the different levels of help you offer? And how it makes you happy? We all want to feel good. Feeling good is easy if you donate some money or give your old books and clothes to someone in need. Or perhaps you pay a coffee to them. Pure charity gives…