The last two days I have participated in an innovation workshop around health. Located in the middle of a huge hospital center, which offered the opportunity to talk to patients and to find out quickly whether a idea developed during the workshop could work or not. So, sometimes teams in middle of their work just…
Author: GoIndiagoFuture - social and business realities in one world
Social business : a future model to combine social needs and business and my travels to India
Chairs on the wings – how crazy thinking changes the world
Have you ever heard about Design thinking or how the new generation of planes could benefit from it? That’s a crazy approach, but more than helpful. Often it is difficult to put directly into words the needs for change, or re-inventing and developing further something that already exists and we are all get used to…
Video of the month: urban farming in Singapore
Social enterprise initiative in Singapore – urban farming I like it. The urban farms you see when visiting huge cities such as New York, Berlin or Singapore. These surprising green small parts between huge streets and skyscrapers, the green fields of herbs and vegetables, even rice and a huge number of different fruits where you…
Which story does your enterprise tell to fight the witch?
You probably know the German “Once upon a time …” story, the story where Hansel and Gretel , brother and sister, together need to give their best to win a huge challenge against the bad witch. The family had no money to grow the children and they brought them into the dark woods… where they…
Why knowing the marshmallow test is important for creating social impact
Do you know the marshmallow test? The original “marshmallow test” was conducted by Stanford psychology professor Walter Mischel in the late 1960s and early 1970s. The test was meant to measure which children could delay gratification. Follow-up studies showed that children who could postpone eating a marshmallow at age 4 outpaced their peers in many…
About needs, drivers of needs and context – databases are simply not enough!
Knowing your market, knowing your customers and knowing the trends for everyone who wants to sell, change and/or influence is essential. That’s what we have learned, heard in universities and what is the promising way to success. Without doubt. Whether these are traditional, innovative or social businesses. But how do you do that? Do you…
From traditional marketing to social change activities – a huge challenge!
Whenever it comes to social change, the main question from marketers is: if we change our thinking, if we make social the driving element, how can we measure the impact? How can we measure the outcome? Where is the profit? Show me numbers. Indeed, the direct connection to business growth is difficult to demonstrate. At…
Changing the world: start a social enterprise or empower them
Starting an own social enterprise is one of many possibilities on how to change the world. Another one is to build a network and environment that empowers social enterprises. Which is your way? What’s happening in many parts of the world, is that there are many social entrepreneurs engaging in various critical areas: education, environment,…
How ageing is seen in the world
HOW AN AGEING POPULATION WILL CHANGE THE WORLD – BBC NEWS That is the title of a very interesting short video. Did you know that Japan is the country no.1 when it comes to ageing? That Asia and Europe are much more concerned about it than USA? But there is a chance to see it…
5 ideas on how to use social marketing for social issues and causes
Social marketing is not just a social way to communicate and share with others, not just a good marketing tool for all kind of businesses, but also an important way to address social topics and should be used much more also by social entrepreneurs. Often I find very interesting websites that describe social enterprises and…
Go India, go future! 