Empowering women and helping them to improve their condition can lead to enormous social progress. Often women start their own business if they get an opportunity, e.g. via a micro credit. I have met some of them and it is astonishing to see how this changed their lives: they invest in activities that ensure a…
Tag: communication
Video making for Social entrepreneurs
Most of startups and social entrepreneurs ask themselves how to share effectively what they are working on. There might be many different reasons why we want to share, such as raising awareness, finding sponsors, looking for business partners, informing … Without doubt, offering a video is often much more convincing than describing the situation in…
Tell them what you are going to say, say it, tell them what you said
Do you know situations where you explain all of your business/plans/ideas to someone who seemed to be a concentrated listener but just a few minutes later he/she does not remember the main facts? Or do you wonder why your key messages within your team are not aligned although you have talked about it recently? Have…
What, if social entrepreneurs just went across the borders
Many social entrepreneurs start small and on a very local level. Often there is no other choice. And maybe it is even the best way to find out if the concept works. Once your business works and you get first results, it’s time to enlarge your business horizons. But how? How to get connected with…
Presenting is all about ‘building bridges’
During the last years I have visited several international conferences. Good agenda, good locations, interesting presentation titles. But what happened sometimes, already after two, three slides offered by a presenter, I got tired and bored. Not necessarily, because the presenters had nothing to tell, but simply due to the fact that the type of presentation…
Don’t offer pasta to a bird – right content makes your customer stay
You plan a website, presentation or blog? It’s not about you, but them. Offer them what they can digest. Imagine you are at home or with friends, everything is fine, it’ s Sunday afternoon…. If I enter the room and ask who is willing to leave and run now alone outside for the next three…
Shakespeare loved to entertain the audience – why shouldn’t you? Social entrepreneurs, part II
Do you read pure scientific information on a certain topic if you are not a real expert or/and don’t have a specific motivation to do so? Do you like stories which entertain you and make you laugh? Do you prefer websites full of texts and long scrolling activities to shorter, focused and entertaining websites? No,…
Go India, go future! 