Are you a Conference Sleeper?

During the last years I have visited several international conferences. Good agenda, good locations, interesting presentation titles. But what happened sometimes: after two, three slides offered by a presenter, I got tired and bored. Not necessarily, because the presenters had nothing to tell, but simply due to the fact that the type of presentation and…

3 Magic words – an opportunity for every entrepreneur

Being different, making a better world, a more social-driven business – that’s what we have in mind as social entrepreneurs, haven’t we? Creating social impact has also a language dimension, a dimension which might open doors and help to create the difference in business we are looking for. Have you ever thought on the words…

If you think it, ask it – the hidden power for social entrepreneurship

If you think it, ask it … in a nice way of course! Unlocking what the other person knows, feels, wants is essential for social business. These questions do not require years of studies nor a complete market research project. They can be simple: Easy ones. Challenging ones. Interesting ones. Impossible ones. But all designed…

Pictures, videos and QR codes for social entrepreneurs

You may be enthusiastic about what you offer and you may be creative, when it comes to marketing your (social) enterprise. Multimedia elements such as pictures, QR codes and videos – used correctly – can be very helpful. Pictures and videos say often more than thousand words – in a positive, but also in a…

How to combine a coffee break and content marketing

I am sure you have heard it and read a lot about it: Content is king. Content marketing is the best way of reaching people, socialising and interacting. Probably it is also right and as Gartner says: It’s a challenge to keep the creativity fresh. It’s hard to know what will do well, what people…