Last Saturday the participants of the leadership week in rural India did a basic business and communications training for Selfhelp group members who are interested in generating more income. The Selfhelp group members are mostly women, but also some men who live close to the poverty line. It’s part of the week challenge for the…
Tag: Communications
Three basic hints for startups and social entrepreneurs
Often people ask how to start an own social business. You want to make sure that you are well prepared? Download this question-based guiding brochure “the budding social entrepreneur”. It helps to get an overview on what you should take into consideration before you launch your own business. It’s free. You need to “sell” your business…
Fantastic ideas to change the world – but no success?
Do you have an idea on how to bring more health or a better education into the world or on how to fight environmental issues? But then… you fail and it feels as if there is no way to make your idea happen. There might be several reasons behind it, but one reason I experienced…
5 ideas on how to use social marketing for social issues and causes
Social marketing is not just a social way to communicate and share with others, not just a good marketing tool for all kind of businesses, but also an important way to address social topics and should be used much more also by social entrepreneurs. Often I find very interesting websites that describe social enterprises and…
Spreading social good? It’s not about scaling up, but scaling deep
Have you ever asked why social entrepreneurs do often focus that much on scaling up? Especially, when they start thinking on further development of their business already working well on a local level? This is not bad, do not get me wrong, but I just wonder why social enterprise thinking takes the traditional old ways…
Why to start from Zero? – Focus on community participation
The best results are always achieved together Which is your strategy? Who are your stakeholders? What do you want to achieve? How to finance? Probably these and similar issues are the questions most of us ask when starting a (social) business. So far, so good. But what has been done when having the answers to…
Are you a Conference Sleeper?
During the last years I have visited several international conferences. Good agenda, good locations, interesting presentation titles. But what happened sometimes: after two, three slides offered by a presenter, I got tired and bored. Not necessarily, because the presenters had nothing to tell, but simply due to the fact that the type of presentation and…
3 Magic words – an opportunity for every entrepreneur
Being different, making a better world, a more social-driven business – that’s what we have in mind as social entrepreneurs, haven’t we? Creating social impact has also a language dimension, a dimension which might open doors and help to create the difference in business we are looking for. Have you ever thought on the words…
If you think it, ask it – the hidden power for social entrepreneurship
If you think it, ask it … in a nice way of course! Unlocking what the other person knows, feels, wants is essential for social business. These questions do not require years of studies nor a complete market research project. They can be simple: Easy ones. Challenging ones. Interesting ones. Impossible ones. But all designed…
Pictures, videos and QR codes for social entrepreneurs
You may be enthusiastic about what you offer and you may be creative, when it comes to marketing your (social) enterprise. Multimedia elements such as pictures, QR codes and videos – used correctly – can be very helpful. Pictures and videos say often more than thousand words – in a positive, but also in a…
Go India, go future! 