I am sure you have heard it and read a lot about it:
Content is king. Content marketing is the best way of reaching people, socialising and interacting. Probably it is also right and as Gartner says:

It’s a challenge to keep the creativity fresh.
It’s hard to know what will do well, what people will like.
It can be difficult to find unique and great content to share.
Most brands can’t keep pace with the content creation and curation demands of the social Web. As a consequence, they look to agencies to help.

But what, if you cannot outsource? If you are a startup, an one or a few people enterprise, you cannot pay for it and need your resources for other tasks? How to write hugh interesting content in times when also a coffee break is a luxury?

Well, communication and marketing are essential elements of your success.
Take the time to develop your key messages and listen to what your target groups are interested in. A strategic approach will make your activities much more attractive and meaningful.

But keep your daily marketing activity in social channels simple and short: Just post one particular idea, one special part of your message. Show different perspectives, you do not need to come up with completely new messages every time. One comment, one question per day. Just a few lines, sometimes a picture only with a comment will make it happen. Make your communication real-time and share what you do.

Last, but not least also your audience often does not have the time to read long stories if these are not really exciting.

Related material:
Gartner’s 2013 Social Marketing Survey Finding: Content Creation Fuels Social Marketing
http://www.gartner.com/technology/research/digital-marketing/social-marketing-survey.jsp