“Understanding the needs, the wants , the good and bad things of a location, of a lifestyle, of challenges people might live is not easy. You can read about it, watch TV and listen to what some people say , but it is just a small part of the reality. The reality is multidimensional with…
Tag: entrepreneur
How umbrellas empower tribal mothers
The situation of many tribal families in rural areas is critical. One of the main issues is malnutrition – due to qualitative poor food and a critical income. To empower families and this also nutrition on to all sustainable income sources and micro- enterprises are needed. Last day I came across an NGO, Thampu, who…
Which story does your enterprise tell to fight the witch?
You probably know the German “Once upon a time …” story, the story where Hansel and Gretel , brother and sister, together need to give their best to win a huge challenge against the bad witch. The family had no money to grow the children and they brought them into the dark woods… where they…
About needs, drivers of needs and context – databases are simply not enough!
Knowing your market, knowing your customers and knowing the trends for everyone who wants to sell, change and/or influence is essential. That’s what we have learned, heard in universities and what is the promising way to success. Without doubt. Whether these are traditional, innovative or social businesses. But how do you do that? Do you…
Create a strategy that is social rather than a social media strategy
Although it sounds similar, there is a huge difference on how you start and work on “social strategies”: having a social media strategy does not mean automatically that you are done with a social strategy. Without doubt: there are many nice and cool social channels outside, Twitter, Facebook, Pinterest, Qype, youTube, Vine, Vimeo and hundreds…
Ideas needed – health from a different perspective
When I came across this article I asked myself there must be a lot of ideas in the world how to help patients and private caregivers, relatives and friends who are caring about patients day by day at home and experience these issues described in the cited article below. Some of the issues raised are…
