By end of our Making More Health Leadership week our managers run a training with self- help group members to improve their marketing and presentation skills. Because creating wins for everyone is key… also our colleagues learned a lot while preparing and implementing such a training. It’s not enough to teach on how to produce…
Tag: Marketing
Paper works and packaging – next steps for Self-help groups and income generation
A two day Making More Health training with our self-help- groups from Coimbatore and surroundings has started. It’s part of our activities to train women to create some additional income thus empowering them and their families. Because more wealth leads to more opportunities to invest in health. “This time we will learn how to upcycle…
Meaningful Learning – managers teach Selfhelp groups on business skills
Last Saturday the participants of the leadership week in rural India did a basic business and communications training for Selfhelp group members who are interested in generating more income. The Selfhelp group members are mostly women, but also some men who live close to the poverty line. It’s part of the week challenge for the…
A new leadership week for managers in rural India is ongoing
“Understanding the needs, the wants , the good and bad things of a location, of a lifestyle, of challenges people might live is not easy. You can read about it, watch TV and listen to what some people say , but it is just a small part of the reality. The reality is multidimensional with…
Miracle Fruit in Wonderland – marketing practices and empathy all over the world
The miracle fruit “Soursop” , known as Graviola, too, is easily available here in India – in these huge supermarkets, offered not as fruit but – more conveniently- as fruit juice, 50 packages in one container… There are several containers of Soursop juice on the top of the shelf. On a huge promotional banner all…
From traditional marketing to social change activities – a huge challenge!
Whenever it comes to social change, the main question from marketers is: if we change our thinking, if we make social the driving element, how can we measure the impact? How can we measure the outcome? Where is the profit? Show me numbers. Indeed, the direct connection to business growth is difficult to demonstrate. At…
