New bags designed by tailoring women group in Karamadai, South India

It’s three years now that we started to train a women group on tailoring. The women have learned so much in these years: stitching, embroidery and tailoring in many ways. Together with them I produce a lot of our marketing material for our Making More Health Initiative here in Indis: soap bags, game pads for…

When managers and self- help group members learn from each other

By end of our Making More Health Leadership week our managers run a training with self- help group members to improve their marketing and presentation skills. Because creating wins for everyone is key… also our colleagues learned a lot while preparing and implementing such a training. It’s not enough to teach on how to produce…

Meaningful Learning – managers teach Selfhelp groups on business skills

Last Saturday the participants of the leadership week in rural India did a basic business and communications training for Selfhelp group members who are interested in generating more income. The Selfhelp group members are mostly women, but also some men who live close to the poverty line. It’s part of the week challenge for the…

A new leadership week for managers in rural India is ongoing

“Understanding the needs, the wants , the good and bad things of a location, of a lifestyle, of challenges people might live is not easy. You can read about it, watch TV and listen to what some people say , but it is just a small part of the reality. The reality is multidimensional with…

5 ideas on how to use social marketing for social issues and causes

Social marketing is not just a social way to communicate and share with others, not just a good marketing tool for all kind of businesses, but also an important way to address social topics and should be used much more also by social entrepreneurs. Often I find very interesting websites that describe social enterprises and…

Video making for Social entrepreneurs

Most of startups and social entrepreneurs ask themselves how to share effectively what they are working on. There might be many different reasons why we want to share, such as raising awareness, finding sponsors, looking for business partners, informing … Without doubt, offering a video is often much more convincing than describing the situation in…