Eight women in Karamadai, South India – living at the poverty line – meet nearly every day. With smiles on their faces. Even in Covid times. Before they started to work in the group – more than five years back – they could hardly earn little money and often it was a huge challenge to…
Tag: Marketing
New bags designed by tailoring women group in Karamadai, South India
It’s three years now that we started to train a women group on tailoring. The women have learned so much in these years: stitching, embroidery and tailoring in many ways. Together with them I produce a lot of our marketing material for our Making More Health Initiative here in Indis: soap bags, game pads for…
When managers and self- help group members learn from each other
By end of our Making More Health Leadership week our managers run a training with self- help group members to improve their marketing and presentation skills. Because creating wins for everyone is key… also our colleagues learned a lot while preparing and implementing such a training. It’s not enough to teach on how to produce…
Paper works and packaging – next steps for Self-help groups and income generation
A two day Making More Health training with our self-help- groups from Coimbatore and surroundings has started. It’s part of our activities to train women to create some additional income thus empowering them and their families. Because more wealth leads to more opportunities to invest in health. “This time we will learn how to upcycle…
Meaningful Learning – managers teach Selfhelp groups on business skills
Last Saturday the participants of the leadership week in rural India did a basic business and communications training for Selfhelp group members who are interested in generating more income. The Selfhelp group members are mostly women, but also some men who live close to the poverty line. It’s part of the week challenge for the…
A new leadership week for managers in rural India is ongoing
“Understanding the needs, the wants , the good and bad things of a location, of a lifestyle, of challenges people might live is not easy. You can read about it, watch TV and listen to what some people say , but it is just a small part of the reality. The reality is multidimensional with…
Miracle Fruit in Wonderland – marketing practices and empathy all over the world
The miracle fruit “Soursop” , known as Graviola, too, is easily available here in India – in these huge supermarkets, offered not as fruit but – more conveniently- as fruit juice, 50 packages in one container… There are several containers of Soursop juice on the top of the shelf. On a huge promotional banner all…
From traditional marketing to social change activities – a huge challenge!
Whenever it comes to social change, the main question from marketers is: if we change our thinking, if we make social the driving element, how can we measure the impact? How can we measure the outcome? Where is the profit? Show me numbers. Indeed, the direct connection to business growth is difficult to demonstrate. At…
5 ideas on how to use social marketing for social issues and causes
Social marketing is not just a social way to communicate and share with others, not just a good marketing tool for all kind of businesses, but also an important way to address social topics and should be used much more also by social entrepreneurs. Often I find very interesting websites that describe social enterprises and…
Video making for Social entrepreneurs
Most of startups and social entrepreneurs ask themselves how to share effectively what they are working on. There might be many different reasons why we want to share, such as raising awareness, finding sponsors, looking for business partners, informing … Without doubt, offering a video is often much more convincing than describing the situation in…
Go India, go future! 