Do you know the marshmallow test? The original “marshmallow test” was conducted by Stanford psychology professor Walter Mischel in the late 1960s and early 1970s. The test was meant to measure which children could delay gratification. Follow-up studies showed that children who could postpone eating a marshmallow at age 4 outpaced their peers in many…
Tag: Social entrepreneurship
Video of the month – Dignity for all
Education is the key for a better health and a better life. That’s what really brings change in a sustainable way. One impressive example on how this can be set up, is demonstrated by Molly Melchior. Molly Melching is founder and executive director of Tostan, an organization that seeks to achieve sustainable development and social…
The checklist manager is dead. Good bye to traditional business goals
It is a pity. Good old times have gone. And with them the checklist manager approach to make business. But which kind of business? The clear goals to achieve – where they are? Do we still know how these goals should look? Some years ago it was pretty easy: There were clear rules in place,…
The desire to change
Everyone knows that society needs change. The dimension of social needs – be it in emerging markets , be it in the richer and rich countries – is obvious. But is there really the desire to change? And if so, how strong is this desire? Many programs fail because they do not take into account…
Create a strategy that is social rather than a social media strategy
Although it sounds similar, there is a huge difference on how you start and work on “social strategies”: having a social media strategy does not mean automatically that you are done with a social strategy. Without doubt: there are many nice and cool social channels outside, Twitter, Facebook, Pinterest, Qype, youTube, Vine, Vimeo and hundreds…
Ideas needed – health from a different perspective
When I came across this article I asked myself there must be a lot of ideas in the world how to help patients and private caregivers, relatives and friends who are caring about patients day by day at home and experience these issues described in the cited article below. Some of the issues raised are…
Opening the box – before solving a problem we need to understand
I assume that you do have an idea on how to open the box, don’t you? But have you asked also why? Why you should open it? According to many publications and articles it seems that innovation and being creative aims mainly to find solutions. We need to find solutions for social needs, for growing…
What, if Social fictions are a way to change the world?
Science fiction and status today Just some years ago in science fictions we had seen strange houses, incredible rapid vehicles, unbelievable transitions of energy and power, unlimited communication opportunities, bridging incredible distances in a few seconds. Scientist have discovered so many things and made them available where we just dreamed of in past science fictions….
Just follow the frog – a storytelling ad par excellence for social enterprises and marketers
You are working in social projects? There are so many needs and requirements to be fulfilled day by day. There is so much to do. Probably, you have better things to do than spending your time with marketing campaign thinking… You do not have to go to the end of the rainforest, but have a…
It’s hard to get people to focus on plan B when it is working so well
Bad times? Probably, we are living very challenging years. There are a lot of problems in the financial sector, environmental problems, lack of security … but we should also benefit from it. Why? Just because the changes in our social circumstances, the financial limitations we live day by day, the networking trends in the real…
Go India, go future! 