You are working in social projects? There are so many needs and requirements to be fulfilled day by day. There is so much to do. Probably, you have better things to do than spending your time with marketing campaign thinking…
You do not have to go to the end of the rainforest, but have a look at the frog spot. The few minutes show how a serious environmental problem can be marketed.
I just imagine more social enterpreneurs would tell their story in a similar way …