More health? Then empower people through digital knowledge to take care

… because health means to empower people to care about themselves! Besides the access to Internet (which is available in many rural parts of the world) it is important to teach basic digital knowledge to those who are living in poor surroundings: about how to handle devices, how to use the Internet and writing emails….

Why social entrepreneurs need more socializing

There are a lot of good initiatives ongoing in several parts of the world. Some of them are more social driven, others has also a sustainable financial business model behind. However, what is often underestimated is the aspect of involving people from ‘outside’ actively and making them part of the implementation, be it on site,…

5 ideas on how to use social marketing for social issues and causes

Social marketing is not just a social way to communicate and share with others, not just a good marketing tool for all kind of businesses, but also an important way to address social topics and should be used much more also by social entrepreneurs. Often I find very interesting websites that describe social enterprises and…

Create a strategy that is social rather than a social media strategy

Although it sounds similar, there is a huge difference on how you start and work on “social strategies”: having a social media strategy does not mean automatically that you are done with a social strategy. Without doubt: there are many nice and cool social channels outside, Twitter, Facebook, Pinterest, Qype, youTube, Vine, Vimeo and hundreds…

Running a Marathon or running social media – what about the ROI?

Today, social media usage for interacting with your target groups is one of the basics you should take into consideration when it comes to communication and marketing issues of your business. Whether it is thinking about Facebook/Orkut, Twitter, Pinterest, YouTube, Stumbleupon, Vime or many other local and global Social Media channels which might be relevant…

How to combine a coffee break and content marketing

I am sure you have heard it and read a lot about it: Content is king. Content marketing is the best way of reaching people, socialising and interacting. Probably it is also right and as Gartner says: It’s a challenge to keep the creativity fresh. It’s hard to know what will do well, what people…