Month: March 2013
Social entrepreneurship: How to get people motivated to support you
What I learned in the last years is that there are two different ‘levels’ of motivating people and team members, the ‘passive’ and the ‘active’ one. What does it mean? The ‘passive’ one is the basic level of motivation: It’ s the level where we often focus in our discussions, presentations and communication, whether it…
Is your social enterprise just social without enterprise?
Social entrepreneurship is more than just helping people because you want to help. If people help each other, it is fantastic, but if you want to dedicate your life to it as a social entrepreneur, you need a clear idea on how to make money and how to create a win- win situation. It wouldn’t…
How to combine a coffee break and content marketing
I am sure you have heard it and read a lot about it: Content is king. Content marketing is the best way of reaching people, socialising and interacting. Probably it is also right and as Gartner says: It’s a challenge to keep the creativity fresh. It’s hard to know what will do well, what people…
Industry and social entrepreneurs meet – some thoughts, social entrepreneurs part III
Copyright (c) 123RF Stock Photos Have you ever thought about how you as social entrepreneur should prepare when you meet business people in huge companies? Are there some specific issues you should be aware of? I asked this several times to myself. Expectations management might be key for preparation when social entrepreneurs meet managers. But…
Presenting is all about ‘building bridges’
During the last years I have visited several international conferences. Good agenda, good locations, interesting presentation titles. But what happened sometimes, already after two, three slides offered by a presenter, I got tired and bored. Not necessarily, because the presenters had nothing to tell, but simply due to the fact that the type of presentation…
Social entrepreneurs and digital presence – the sum of actions counts
From all those years of study, at school, university, professional courses – by the things I remember – what do I retain? Not much. But some moments, a random fact or snatch of memories comes back and make me think. Some phrases, some impressions, questions, reactions. Small pieces that one by one formed my knowledge,…
10 golden socializing rules of innovation – a car without drivers is useless
Do you know these kind of meetings where you are asked to think about alternative ways of doing? However you will call it – brainstorming, design thinking or creativity hour – normally, this idea process starts slowly. But already after half an hour the paper is full of ideas. People recognize very easily where they…
Don’t offer pasta to a bird – right content makes your customer stay
You plan a website, presentation or blog? It’s not about you, but them. Offer them what they can digest. Imagine you are at home or with friends, everything is fine, it’ s Sunday afternoon…. If I enter the room and ask who is willing to leave and run now alone outside for the next three…
Shakespeare loved to entertain the audience – why shouldn’t you? Social entrepreneurs, part II
Do you read pure scientific information on a certain topic if you are not a real expert or/and don’t have a specific motivation to do so? Do you like stories which entertain you and make you laugh? Do you prefer websites full of texts and long scrolling activities to shorter, focused and entertaining websites? No,…
Go India, go future! 