When it comes to innovation thinking most of resources and time are spent to identify and invent new technologies, such as a sophisticated software solution, a sexy app or a crazy device. What do you find in many project plans? Most of them show the necessities to build the technical result. Not more, not less….
Author: GoIndiagoFuture - social and business realities in one world
Business of the future: Imagine we could store the energy we produce by ourselves
I am one of those people who regularly visit fitness centers and do my running. While doing all my exercises I often ask myself, what, if we could save the energy we all put into running on the machines, pressing arms and legs against weights and doing Zumba? There is continuous energy production which just…
Social Entrepreneurs and Managers’ huge enterprises – different worlds?
I have met several social entrepreneurs from Europe and Americas. I have learnt about very interesting projects and ideas and how they started their business. And about the daily challenges of funding, administrative issues, finding the right team members and the right people to talk to in the industries. Convincing others to change perspectives and…
Entrepreneurship and behavior: the language you talk defines the way you handle
I have watched the video shown below with a huge interest, and wonder whether social impact and entrepreneurial behaviour might depend on these linguistic – cultural facts, too. And some questions come to my mind: If the perception of living today and tomorrow is perceived as nearly the same (from a linguistic point of view)…
Women lag men by 25% in Internet adoption – traditional reasons?
Technical issues, lower education standards, economic reasons. The same old story. The known consequences. What means we can discuss it, share it, present it in huge conferences and …. forget about it. It’s so far away from where we are. Here, in our world. 😦 Graphic attribution: BrainTrack.com
Being at the hospital – digital & co meets real life
Today I have been at the hospital for visiting a friend of mine. At the neighbor’s bed an old lady seemed to sleep, but not that deep and rather in a unquiet way. In the room I realized a lot of interesting looking technology at the right and the left, digital measuring tools of each…
Digital marketing requires always your passion, not just the agency’s one!
“We have a good agency on board. We pay for it. We have not that much time to handle it by ourselves. ” That’s what some of busy marketers and business owners think when it comes to communication and marketing issues on Social Media channels and website handling. They select an agency, maybe also two…
Social entrepreneur, Social Business, Social Media – how to combine
Social business is all about people. What you do, has impact on how people find new ways to have a better life. It is based on creating a win – win to both parties: the entrepreneur and the people who with their own forces can create a better basis for their lives. In the literature…
Supermarket mentality challenges you
Have you ever asked yourself why customers should visit YOUR website if many other websites already exist? Which are the reasons to make them go for a different place? And how can you get their attention – not just once – and make them stay? The supermarket mentality Think about your supermarket behaviour. I mean…
Who tells you that a huge digital presence makes your business run, does not tell you the whole story!
Is the digital way the right one for you? Do you have some doubts about integrating digital activities in your business? About adding digital tasks to your regular business? And you ask yourself whether you can make it in a meaningful way which at the end leads to more performance? You are completely right. You…