Today, social media usage for interacting with your target groups is one of the basics you should take into consideration when it comes to communication and marketing issues of your business. Whether it is thinking about Facebook/Orkut, Twitter, Pinterest, YouTube, Stumbleupon, Vime or many other local and global Social Media channels which might be relevant…
Tag: Marketing
If you think it, ask it – the hidden power for social entrepreneurship
If you think it, ask it … in a nice way of course! Unlocking what the other person knows, feels, wants is essential for social business. These questions do not require years of studies nor a complete market research project. They can be simple: Easy ones. Challenging ones. Interesting ones. Impossible ones. But all designed…
Pictures, videos and QR codes for social entrepreneurs
You may be enthusiastic about what you offer and you may be creative, when it comes to marketing your (social) enterprise. Multimedia elements such as pictures, QR codes and videos – used correctly – can be very helpful. Pictures and videos say often more than thousand words – in a positive, but also in a…
How to combine a coffee break and content marketing
I am sure you have heard it and read a lot about it: Content is king. Content marketing is the best way of reaching people, socialising and interacting. Probably it is also right and as Gartner says: It’s a challenge to keep the creativity fresh. It’s hard to know what will do well, what people…
Industry and social entrepreneurs meet – some thoughts, social entrepreneurs part III
Copyright (c) 123RF Stock Photos Have you ever thought about how you as social entrepreneur should prepare when you meet business people in huge companies? Are there some specific issues you should be aware of? I asked this several times to myself. Expectations management might be key for preparation when social entrepreneurs meet managers. But…
Presenting is all about ‘building bridges’
During the last years I have visited several international conferences. Good agenda, good locations, interesting presentation titles. But what happened sometimes, already after two, three slides offered by a presenter, I got tired and bored. Not necessarily, because the presenters had nothing to tell, but simply due to the fact that the type of presentation…
Social entrepreneurs and digital presence – the sum of actions counts
From all those years of study, at school, university, professional courses – by the things I remember – what do I retain? Not much. But some moments, a random fact or snatch of memories comes back and make me think. Some phrases, some impressions, questions, reactions. Small pieces that one by one formed my knowledge,…
How to succeed as social entrepreneur, part 1
Are you a social entrepreneur? Do you want to do something good and scale it up? Then you should learn from nature and increase your network channels’ usage and networking skills. Networking needs to become one of your main activities. Because this is the natural way on how things work very well and complexity can…
Just follow the frog – a storytelling ad par excellence for social enterprises and marketers
You are working in social projects? There are so many needs and requirements to be fulfilled day by day. There is so much to do. Probably, you have better things to do than spending your time with marketing campaign thinking… You do not have to go to the end of the rainforest, but have a…
Go India, go future! 