You probably know the German “Once upon a time …” story, the story where Hansel and Gretel , brother and sister, together need to give their best to win a huge challenge against the bad witch. The family had no money to grow the children and they brought them into the dark woods… where they…
Category: change and society
Why knowing the marshmallow test is important for creating social impact
Do you know the marshmallow test? The original “marshmallow test” was conducted by Stanford psychology professor Walter Mischel in the late 1960s and early 1970s. The test was meant to measure which children could delay gratification. Follow-up studies showed that children who could postpone eating a marshmallow at age 4 outpaced their peers in many…
About needs, drivers of needs and context – databases are simply not enough!
Knowing your market, knowing your customers and knowing the trends for everyone who wants to sell, change and/or influence is essential. That’s what we have learned, heard in universities and what is the promising way to success. Without doubt. Whether these are traditional, innovative or social businesses. But how do you do that? Do you…
From traditional marketing to social change activities – a huge challenge!
Whenever it comes to social change, the main question from marketers is: if we change our thinking, if we make social the driving element, how can we measure the impact? How can we measure the outcome? Where is the profit? Show me numbers. Indeed, the direct connection to business growth is difficult to demonstrate. At…
Changing the world: start a social enterprise or empower them
Starting an own social enterprise is one of many possibilities on how to change the world. Another one is to build a network and environment that empowers social enterprises. Which is your way? What’s happening in many parts of the world, is that there are many social entrepreneurs engaging in various critical areas: education, environment,…
How ageing is seen in the world
HOW AN AGEING POPULATION WILL CHANGE THE WORLD – BBC NEWS That is the title of a very interesting short video. Did you know that Japan is the country no.1 when it comes to ageing? That Asia and Europe are much more concerned about it than USA? But there is a chance to see it…
Go to a town store without reading skills – just imagine…
Just imagine you cannot read and you are poor. You live in rural areas. You need to go into a store in the next town. A real store, not like the small rural seller location where if you go late you just find two or three remaining items and the cans and small containers with…
Video of the month – Dignity for all
Education is the key for a better health and a better life. That’s what really brings change in a sustainable way. One impressive example on how this can be set up, is demonstrated by Molly Melchior. Molly Melching is founder and executive director of Tostan, an organization that seeks to achieve sustainable development and social…
Social change? Culture is the key to people’s heart
It’s culture that often is underestimated when plans are made how to offer a better education, how to change economic crisis and critical social behavior. But culture is often the key to people’s heart. An example is the music school in India. Music lessons, normally not accessible to the average and poor population, are the…
Donations are good, creating social impact is better
Without doubt: donations you made to others are always helpful. Somehow. Donations help non profit organisations to continue their work. Donations are very helpful in large crisis situations. Sometimes, donations help to save lifes. But donations are not the main factor when it comes to decide whether a company is socially responsible or not. Do…
Go India, go future! 