Can innovation be achieved via specific projects and teams?

Innovation today is one of the most used words in use when it comes to presentations, company discussions, future plans. Innovation is the key to the future. Often specific projects and teams are set up to do innovation, to collect innovative ideas, some departments aim to become innovative leaders and focus on innovative success stories. Everyone of them puts innovation in the own focus to achieve/develop … future success? New Business models? Or what?
Sometimes, I have doubts about innovation as the main goal. Because innovation for itself, separated from our daily business might be an island – off share. Innovation is the way, but not the goal itself.
Wouldn’t it be better that we do not really talk that much about innovation as the fantastic, specific goal, but focus much more on innovation thinking as one important, but not only part of doing business?

As in the article mentioned below it could be worth to discuss what are the key elements in making this happen:

Would it be a good idea to simply “forbid” the use of the term innovation? If so, what should we do instead in order to rally people around the innovation movement? Tricky, I know…

For me the key is: diversity.
Diverse teams, crossfunctional collaboration and the right business atmosphere to listen, learn and go. And the vision, the common understanding what we really want to achieve by going innovative ways.
Remains just the question on how we can achieve this in a consequent manner.

Related content
http://www.innovationexcellence.com/blog/2013/07/09/whats-the-next-big-thing-after-open-innovation/#sthash.RKn4c3zg.dpuf

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