The Business of tomorrow is part of a huge ecosystem still to be discovered

in the past I learned about birds, plants, stars and planets. About rivers, mountains and cities. In the same way I memorized a lot of other types of information. How to write letters and to do calculations, later on how to do marketing, how to develop sale strategies and how to post information on several channels. I learned “the letters of the alphabet” which are often the key skills and the basics to climb up the careers ladder.

Nowadays, I realize that it’s like knowing all nouns, but not the  verbs. That the perception of how things fit together is a very personal one. That – like in nature (and nature has developed over hundred thousands of years) all is interconnected. All the knowledge and data we collect is somehow meaningless even it might fulfill our facts and figure driven thinking – unless we do not really analyze the ecological system that links each part to another and do something out of the analysis.

You think you can manage your own business while developing a business plan only ? You think that you know how things have to be done?

In business we think we know what to do to earn money. We believe too often that if we repeat good practices it will work forever. That business and social are separated. That we can do pure business and social is not part of it. We become social in a department of a few people – that’s enough- or if the business year was good – we sponsor some social activities, too. As a site effect, not as a real part of our core business. We put the things together like nouns without focusing what is our real purpose, without creating added value beyond a pure philanthropic and/or reputations scope.

We think we are all going in the same direction because our perception is our reality. But there are hundred of thousands different realities.

We should not believe in our perceptions because they have never been the main aim of our human development. All what nature is doing is to find out how to survive – by being part of the ecosystem and by allowing try and error approaches. Always.

Today everyone talks about innovation

It’s a common understanding that innovation will help to be successful in the future. But shouldn’t innovation be part of what we think and do in core business, too – based on our processes, our culture, our beliefs.

We should allow to be more openminded at work, to think beyond our own departments and beyond traditional processes, and to permit and support as much as possible a try and error mentality – there are so many things to discover we are not even aware of. But in the nature there is all evolution knowledge.

It’s time to discover. And to innovate. Back to the nature, grow within the ecosystem we live in. Combining the dots. Putting non- profit and for profit approaches together to think and do differently thus leading to true innovation.

It’s up to us on how we make the meaning, at which level we integrate social and business, on how we shape and develop the business of tomorrow. On how we want to live.

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