Knowing your market, knowing your customers and knowing the trends for everyone who wants to sell, change and/or influence is essential. That’s what we have learned, heard in universities and what is the promising way to success. Without doubt. Whether these are traditional, innovative or social businesses. But how do you do that? Do you…
Category: Social business
From traditional marketing to social change activities – a huge challenge!
Whenever it comes to social change, the main question from marketers is: if we change our thinking, if we make social the driving element, how can we measure the impact? How can we measure the outcome? Where is the profit? Show me numbers. Indeed, the direct connection to business growth is difficult to demonstrate. At…
Go to a town store without reading skills – just imagine…
Just imagine you cannot read and you are poor. You live in rural areas. You need to go into a store in the next town. A real store, not like the small rural seller location where if you go late you just find two or three remaining items and the cans and small containers with…
Social change? Culture is the key to people’s heart
It’s culture that often is underestimated when plans are made how to offer a better education, how to change economic crisis and critical social behavior. But culture is often the key to people’s heart. An example is the music school in India. Music lessons, normally not accessible to the average and poor population, are the…
Donations are good, creating social impact is better
Without doubt: donations you made to others are always helpful. Somehow. Donations help non profit organisations to continue their work. Donations are very helpful in large crisis situations. Sometimes, donations help to save lifes. But donations are not the main factor when it comes to decide whether a company is socially responsible or not. Do…
Happiness for society wanted? Make the vision touchable!
What defines happiness in your country? The number of excellent plans how to make people stay better? Economic growth? A good government? In the academic world social impact, happiness and make-the-world-better-concepts are broadly discussed and shared value or the social progress index are leading terms. “There has always been the idea that economic growth is…
Growing number of games for a better world
Can games help to create a better world? Without doubt- games are attractive. And fun. The number of educative games and those which can help to make the world a little better is growing rapidly. Did you know that Half The Sky Movement: The Game is a Facebook adventure that raises awareness & funds to…
Change is more than an all-in-one Dharavi solution
Change – more than the ‘Dharavi solution’ Short term supporting activities can be helpful – sometimes. Somehow. Some more, some less. But they do not change the general situation as long as there is no chance to revolutionize, create and grow another way of life. Focused support in huge crisis situations is without any doubt…
Older than 30: social impact sleeper?
Reading through many articles that talk about social entrepreneurship and social change there is one thing that is obvious: social change and social entrepreneurship are often connected to young people. Competitions are designed and often open to students/people below 30 only, universities see the high potential of change in the young generation. You are young,…
Knowledge for future and current changemakers and entrepreneurs
Do you have a good entrepreneurial idea but it fails because you do not know how to start and make it become true? There are not the right people who could help, missing information, too less money…. What, if you could have access to it at the right moment? An incredibly helpful list for (social)…
Go India, go future! 