Good two days in Zermatt. Interesting ones. On my way back from the Zermatt Summit some phrases, some discussions still stay and seem to become even more powerful.
Rethinking Business values and Positive Economy is a must: have you asked why we do business? For gaining money? Why?
One interesting point was that we have no real business purpose. We just do business as we did it in the past. As we are used to. But why?
It is time to rethink business. To shape new business values.
It is not an opportunity to change but we must change. The core business has to change. As long as CSR is seen as a nice- to- have, as a secondary activity and not really links back to the core business, nothing ‘big’ will change. We might be able to cover some needs , short- term solutions, but only if we rethink our business values and start to shape projects in a different way, the real change for solving pressing issues we are all involved in, those that everyone is asking for can start.
Impact journalism: why we find mostly just information on scandals, negative facts and sex on the newspapers? What about sharing ideas and examples of positive change making news? There are a lot of social entrepreneurship activities, but traditional journalist and editors still do not support them that much. Positive examples encourage people and empower them to try out innovative ways, be it in business, be in their private lives.
One of my personal highlights was a keynote from Marcella Escopari
Education? We do not need a hundred of chicken farms, but an orchestra!: do you think, too, that the world need more education? All leaders, politicians, academics ask for more education, education for young people, continuos education, education as the main driver for developing countries, but the real need is to create diverse education.
It is not about bringing knowledge, but diversity of knowledge. Like an orchestra, not a chicken farm.
But here is the problem: if the diverse industry does not exist, why to train people on that?
Thailand has a very diverse system economy developed in the last years. In Ghana it is mostly three, four things and only a few diverse economy.
Lot of developing countries stuck. Does a uniformed education makes growth difficult? There are incredible interesting facts and figures that seem to show that diverse education makes the big difference.(Atlas of economic complexity). One result is obvious: Economic complexity matters!
Countries need to specialize and to diversify, but in different ways. Education has to comprise connections, networks, getting the diversity of knowledge.
Inspiring changemakers and examples how big industries collaborate with them: people with courage, people that simply started to think differently and combined it with innovative business models: the farmer’s club idea from Turkey, the simbolic language to help colourblind people, the Spanish lady that initiated an entire movement for women who experience violence, the iron lucky fish in the melt pot to fight against anemia.
Cocreation has a lot of potential.
Show that there is room for change and dare to care, dare to empower, dare to change!
During the sessions a picture was designed that summarizes many ideas. Enjoy!