Why knowing the marshmallow test is important for creating social impact

Do you know the marshmallow test? The original “marshmallow test” was conducted by Stanford psychology professor Walter Mischel in the late 1960s and early 1970s. The test was meant to measure which children could delay gratification. Follow-up studies showed that children who could postpone eating a marshmallow at age 4 outpaced their peers in many…

About needs, drivers of needs and context – databases are simply not enough!

Knowing your market, knowing your customers and knowing the trends for everyone who wants to sell, change and/or influence is essential. That’s what we have learned, heard in universities and what is the promising way to success. Without doubt. Whether these are traditional, innovative or social businesses. But how do you do that? Do you…

Older than 30: social impact sleeper?

Reading through many articles that talk about social entrepreneurship and social change there is one thing that is obvious: social change and social entrepreneurship are often connected to young people. Competitions are designed and often open to students/people below 30 only, universities see the high potential of change in the young generation. You are young,…

Social change: Why business needs smiling Yoga at its heart

Don’t we and our industries, we as managers know about poverty, ecological problems, hunger , missing education and similar necessities in this world? Don’t many of us already engage? Individuals, foundations, companies… Yes. We do. Many of us are interested in social change – we all know that. Nevertheless, the success is still limited. Don’t…

Can innovation be achieved via specific projects and teams?

Innovation today is one of the most used words in use when it comes to presentations, company discussions, future plans. Innovation is the key to the future. Often specific projects and teams are set up to do innovation, to collect innovative ideas, some departments aim to become innovative leaders and focus on innovative success stories….

Spreading social good? It’s not about scaling up, but scaling deep

Have you ever asked why social entrepreneurs do often focus that much on scaling up? Especially, when they start thinking on further development of their business already working well on a local level? This is not bad, do not get me wrong, but I just wonder why social enterprise thinking takes the traditional old ways…

Knitting together Arts and social change – and why not add business?

“The twentieth century has transformed the entire planet from a finite world of certainties to an infinite world of questioning and doubt. So if ever there was a need to stimulate creative imagination and initiative on the part of individuals, communities and whole societies the time is now. The notion of creativity can no longer…