Do you know the marshmallow test? The original “marshmallow test” was conducted by Stanford psychology professor Walter Mischel in the late 1960s and early 1970s. The test was meant to measure which children could delay gratification. Follow-up studies showed that children who could postpone eating a marshmallow at age 4 outpaced their peers in many…
Category: innovation
From traditional marketing to social change activities – a huge challenge!
Whenever it comes to social change, the main question from marketers is: if we change our thinking, if we make social the driving element, how can we measure the impact? How can we measure the outcome? Where is the profit? Show me numbers. Indeed, the direct connection to business growth is difficult to demonstrate. At…
Social change? Culture is the key to people’s heart
It’s culture that often is underestimated when plans are made how to offer a better education, how to change economic crisis and critical social behavior. But culture is often the key to people’s heart. An example is the music school in India. Music lessons, normally not accessible to the average and poor population, are the…
Change is more than an all-in-one Dharavi solution
Change – more than the ‘Dharavi solution’ Short term supporting activities can be helpful – sometimes. Somehow. Some more, some less. But they do not change the general situation as long as there is no chance to revolutionize, create and grow another way of life. Focused support in huge crisis situations is without any doubt…
Engaging for society or becoming a manager? Just combine!
“To stay engaged with global markets and be successful in the future business must get social.” Being social is now a must. Putting the customer in the enter of attention and allow him to connect. Anytime, anywhere. This has been developed over years now and is not really new any more. But what is meant…
Social change: Why business needs smiling Yoga at its heart
Don’t we and our industries, we as managers know about poverty, ecological problems, hunger , missing education and similar necessities in this world? Don’t many of us already engage? Individuals, foundations, companies… Yes. We do. Many of us are interested in social change – we all know that. Nevertheless, the success is still limited. Don’t…
Can innovation be achieved via specific projects and teams?
Innovation today is one of the most used words in use when it comes to presentations, company discussions, future plans. Innovation is the key to the future. Often specific projects and teams are set up to do innovation, to collect innovative ideas, some departments aim to become innovative leaders and focus on innovative success stories….
The checklist manager is dead. Good bye to traditional business goals
It is a pity. Good old times have gone. And with them the checklist manager approach to make business. But which kind of business? The clear goals to achieve – where they are? Do we still know how these goals should look? Some years ago it was pretty easy: There were clear rules in place,…
Beyond traditional CSR: connecting is key
Without doubt: Many enterprises, academic institutions, politicians, foundations and other institutions have social responsibility activities ongoing. Some of them on a local level, others on a global level. Some of them are active to solve water problems, others are active in technical based challenges and others again build infrastructures for transportation… In many different countries,…
The desire to change
Everyone knows that society needs change. The dimension of social needs – be it in emerging markets , be it in the richer and rich countries – is obvious. But is there really the desire to change? And if so, how strong is this desire? Many programs fail because they do not take into account…
Go India, go future! 