About needs, drivers of needs and context – databases are simply not enough!

Knowing your market, knowing your customers and knowing the trends for everyone who wants to sell, change and/or influence is essential. That’s what we have learned, heard in universities and what is the promising way to success. Without doubt. Whether these are traditional, innovative or social businesses. But how do you do that? Do you…

How ageing is seen in the world

HOW AN AGEING POPULATION WILL CHANGE THE WORLD – BBC NEWS That is the title of a very interesting short video. Did you know that Japan is the country no.1 when it comes to ageing? That Asia and Europe are much more concerned about it than USA? But there is a chance to see it…

Donations are good, creating social impact is better

Without doubt: donations you made to others are always helpful. Somehow. Donations help non profit organisations to continue their work. Donations are very helpful in large crisis situations. Sometimes, donations help to save lifes. But donations are not the main factor when it comes to decide whether a company is socially responsible or not. Do…

Happiness for society wanted? Make the vision touchable!

What defines happiness in your country? The number of excellent plans how to make people stay better? Economic growth? A good government? In the academic world social impact, happiness and make-the-world-better-concepts are broadly discussed and shared value or the social progress index are leading terms. “There has always been the idea that economic growth is…

Understand how work is changing

‘From work to workupation’ – that’s how Gerd Leonhard describes in a recent article the new understanding of ‘work’ . Working for earning a living is the traditional description what we and earlier generations think of in a first instant, when we are asked why we work. But it seems that it is not the…

Knowledge for future and current changemakers and entrepreneurs

Do you have a good entrepreneurial idea but it fails because you do not know how to start and make it become true? There are not the right people who could help, missing information, too less money…. What, if you could have access to it at the right moment? An incredibly helpful list for (social)…

Engaging for society or becoming a manager? Just combine!

“To stay engaged with global markets and be successful in the future business must get social.” Being social is now a must. Putting the customer in the enter of attention and allow him to connect. Anytime, anywhere. This has been developed over years now and is not really new any more. But what is meant…

Can innovation be achieved via specific projects and teams?

Innovation today is one of the most used words in use when it comes to presentations, company discussions, future plans. Innovation is the key to the future. Often specific projects and teams are set up to do innovation, to collect innovative ideas, some departments aim to become innovative leaders and focus on innovative success stories….