Can gamification change the world?

Some days ago I came across a social game trailer showing how a young girl from a developing country run across a huge number of difficulties to get a bucket of clean water and to carry it home as soon as possible for being able to get back at school. The ‘difficulty’ manager – of…

Crowdsourcing, creativity and feeling good

Crowdsourcing, creativity and feeling good Who participates in crowdsourcing activities? What can you expect when you launch a crowdsourcing based competition? These are questions which normally lead to keywords such as everyone can participate, social thinking, better ideas, more ideas, innovative ideas. But is this really the case? And does this apply always and in…

Are you a Conference Sleeper?

During the last years I have visited several international conferences. Good agenda, good locations, interesting presentation titles. But what happened sometimes: after two, three slides offered by a presenter, I got tired and bored. Not necessarily, because the presenters had nothing to tell, but simply due to the fact that the type of presentation and…

Create a strategy that is social rather than a social media strategy

Although it sounds similar, there is a huge difference on how you start and work on “social strategies”: having a social media strategy does not mean automatically that you are done with a social strategy. Without doubt: there are many nice and cool social channels outside, Twitter, Facebook, Pinterest, Qype, youTube, Vine, Vimeo and hundreds…

Conferences – a chance to get funding? Show the why and what is in!

Yesterday I participated in one of these known and recognized international (social) innovation conferences and met many social entrepreneurs, investors and representatives of huge companies. Let me share just some impressions and thoughts: It was an interesting day: Interesting topics and interesting people. The idea of bringing them together is excellent. Having good connections is…

Video making for Social entrepreneurs

Most of startups and social entrepreneurs ask themselves how to share effectively what they are working on. There might be many different reasons why we want to share, such as raising awareness, finding sponsors, looking for business partners, informing … Without doubt, offering a video is often much more convincing than describing the situation in…

Help needed: Living in dataland – looking for insights

I just wonder how many newsletters, calls and readings I see every day offering me the latest tools to understand the market and the target groups: how to optimize statistics, to overview trends, to learn about market analysis and big data approach. Some of these offers are really impressive – tools, cool apps and very…

What, if social entrepreneurs just went across the borders

Many social entrepreneurs start small and on a very local level. Often there is no other choice. And maybe it is even the best way to find out if the concept works. Once your business works and you get first results, it’s time to enlarge your business horizons. But how? How to get connected with…

Pictures, videos and QR codes for social entrepreneurs

You may be enthusiastic about what you offer and you may be creative, when it comes to marketing your (social) enterprise. Multimedia elements such as pictures, QR codes and videos – used correctly – can be very helpful. Pictures and videos say often more than thousand words – in a positive, but also in a…