It’s three years now that we started to train a women group on tailoring. The women have learned so much in these years: stitching, embroidery and tailoring in many ways. Together with them I produce a lot of our marketing material for our Making More Health Initiative here in Indis: soap bags, game pads for…
Category: marketing
A new leadership week for managers in rural India is ongoing
“Understanding the needs, the wants , the good and bad things of a location, of a lifestyle, of challenges people might live is not easy. You can read about it, watch TV and listen to what some people say , but it is just a small part of the reality. The reality is multidimensional with…
How umbrellas empower tribal mothers
The situation of many tribal families in rural areas is critical. One of the main issues is malnutrition – due to qualitative poor food and a critical income. To empower families and this also nutrition on to all sustainable income sources and micro- enterprises are needed. Last day I came across an NGO, Thampu, who…
What, if fancy soap creates a win win…
In the Modern world fancy soap is a nice way to attract customers. And the creativity on how to prepare and offer soap with different ingredients, in different formats and sizes seems to be endless. But soap is also key for health and many people in the world don’t have access to these luxurious pieces…
Making More Health (MMH) is for all: When young girls start to change the world
Yesterday, I met the two girls in one of our Making More Health awareness training modules on “Safety and environment issues in daily life” which we run with urban and rural self-help group leaders in the surrounding of Coimbatore, South India. This 13 &14 years old years old girls, Sathya and Anjali from Kallukkadu…
Sometimes it takes just a small idea to change the world for better! How marketing for CSR activities can become sustainable
Many companies run huge Corporate responsibility and citizenship initiatives or engage somehow in social areas. Of course, they do it and they talk about it and use it also to position their own organisation as a social player – which is quite fair. What, if we do these huge campaigns and marketing activities in a…
India – Discover colours and textiles
Coimbatore is one of the famous textile cities and hubs in India. Besides the textile industries where the production of yarns and clothing takes place and is exported to all over India and the world, there are many huge shops in the city center. Do you want to buy a sarie, scarfs, blouses, or the…
I have a brother, qualifications and degrees, a flat and … cancer – how digital & patient understanding in the pharma industry changes
Observing pharma conferences I gave my last keynote speech on 2012 on digital topics. At one of the big pharma conferences. Then I changed my job and I got deeper into social business and learned about social entrepreneurs, NGOs, alternative ways of thinking… I wanted to find out more on what really makes changes happen…
NGOs of the future: innovation, business skills and thinking across traditional borders needed
The fact that the business world is changing is well known. Continuous business innovation is requested – everywhere. No doubt. There are all kind of efforts going on such as continuous training offers for business people, be it for employees, be it for employers: trainings around administration, marketing and computer skills, the call for innovation,…
7weeks in India – The world is crazy
Tonight I bought almond oil as I forgot to bring some body milk with me. The shop assistant told me to use it only in the early morning or even better, just in the evening as with the sunlight the oil could darken my skin… ??? … In Europe we stay hours and hours under…
Go India, go future! 