Is your social enterprise just social without enterprise?

Social entrepreneurship is more than just helping people because you want to help. If people help each other, it is fantastic, but if you want to dedicate your life to it as a social entrepreneur, you need a clear idea on how to make money and how to create a win- win situation. It wouldn’t…

Presenting is all about ‘building bridges’

During the last years I have visited several international conferences. Good agenda, good locations, interesting presentation titles. But what happened sometimes, already after two, three slides offered by a presenter, I got tired and bored. Not necessarily, because the presenters had nothing to tell, but simply due to the fact that the type of presentation…

Supermarket mentality challenges you

Have you ever asked yourself why customers should visit YOUR website if many other websites already exist? Which are the reasons to make them go for a different place? And how can you get their attention – not just once – and make them stay? The supermarket mentality Think about your supermarket behaviour. I mean…