Although it sounds similar, there is a huge difference on how you start and work on “social strategies”: having a social media strategy does not mean automatically that you are done with a social strategy. Without doubt: there are many nice and cool social channels outside, Twitter, Facebook, Pinterest, Qype, youTube, Vine, Vimeo and hundreds…
Category: entrepreneurs
Socializing Social entrepreneurship – 1 + 1 makes 3
Socializing Social enterpreneurs – it sounds somehow strange, but this is what could lead to much more success in the future and accelerate social change in the world. We are just at the beginning. Having a look at ongoing social entrepreneur competitions, platforms and organizations that are involved in supporting social activities it is mostly…
Conferences – a chance to get funding? Show the why and what is in!
Yesterday I participated in one of these known and recognized international (social) innovation conferences and met many social entrepreneurs, investors and representatives of huge companies. Let me share just some impressions and thoughts: It was an interesting day: Interesting topics and interesting people. The idea of bringing them together is excellent. Having good connections is…
Video making for Social entrepreneurs
Most of startups and social entrepreneurs ask themselves how to share effectively what they are working on. There might be many different reasons why we want to share, such as raising awareness, finding sponsors, looking for business partners, informing … Without doubt, offering a video is often much more convincing than describing the situation in…
Running a Marathon or running social media – what about the ROI?
Today, social media usage for interacting with your target groups is one of the basics you should take into consideration when it comes to communication and marketing issues of your business. Whether it is thinking about Facebook/Orkut, Twitter, Pinterest, YouTube, Stumbleupon, Vime or many other local and global Social Media channels which might be relevant…
Help needed: Living in dataland – looking for insights
I just wonder how many newsletters, calls and readings I see every day offering me the latest tools to understand the market and the target groups: how to optimize statistics, to overview trends, to learn about market analysis and big data approach. Some of these offers are really impressive – tools, cool apps and very…
Data is just a part of market knowledge
Databases – our knowledge source? Do you want to know your target groups, your market situation, or product information, data reported back by customers? Collecting data, structuring, calculating and filtering – knowledge today is key and often requirements for knowledge are solved technically. Databases today, the “big data” approach, is able to offer you any…
Which culture do you live? Thing- or person-driven?
Probably you are aware what you and your team members know very well and are experts in. One may be a really good strategist, the next an expert of controlling and finance. And you? Maybe the marketing guy or the do it yourself man/woman. In the meetings you discuss or issues you ask yourself may…
Social entrepreneurs are not afraid!
One of my last favourite books I read recently was from Brene Brown: Daring Greatly. One important issue Brene highlights is that when we’re afraid, we prevent ourselves from accomplishing what we’re capable of. If you think about social enterprises and social entrepreneurship, many of them go undiscovered ways. They try out new business models…
Dare to imagine – a video for social entrepreneurs and all who want to change the world
image is taken from video, cited below Dare to imagine how the world could look in fifty, hundred years… Have you ever asked yourself – how people will live together? – how family life will be organized? – how schools will be structured? – how prevention and health issues will be solved? – which will…
Go India, go future! 