Spreading social good? It’s not about scaling up, but scaling deep

Have you ever asked why social entrepreneurs do often focus that much on scaling up? Especially, when they start thinking on further development of their business already working well on a local level? This is not bad, do not get me wrong, but I just wonder why social enterprise thinking takes the traditional old ways…

Internal globalization processes are needed

I heard already in the 80s about the elder generation looking for professional studies which they always were interested in, but never had time for. I do not mean the countless participants in beginner courses for language studies who are always well visited and caused by motivations such as being able to talk to people…

Hi, I am Mr Innovation ….

Innovation today is one of the most used buzzwords when it comes to presentations, company discussions, future business plans. Innovation is key to the future – this is what generally is thought and connected to this term. Often specific projects and teams are set up to do innovation, to collect innovative ideas, some specifically “advanced”…

Create a strategy that is social rather than a social media strategy

Although it sounds similar, there is a huge difference on how you start and work on “social strategies”: having a social media strategy does not mean automatically that you are done with a social strategy. Without doubt: there are many nice and cool social channels outside, Twitter, Facebook, Pinterest, Qype, youTube, Vine, Vimeo and hundreds…

Opening the box – before solving a problem we need to understand

I assume that you do have an idea on how to open the box, don’t you? But have you asked also why? Why you should open it? According to many publications and articles it seems that innovation and being creative aims mainly to find solutions. We need to find solutions for social needs, for growing…

Tell them what you are going to say, say it, tell them what you said

Do you know situations where you explain all of your business/plans/ideas to someone who seemed to be a concentrated listener but just a few minutes later he/she does not remember the main facts? Or do you wonder why your key messages within your team are not aligned although you have talked about it recently? Have…

Data is just a part of market knowledge

Databases – our knowledge source? Do you want to know your target groups, your market situation, or product information, data reported back by customers? Collecting data, structuring, calculating and filtering – knowledge today is key and often requirements for knowledge are solved technically. Databases today, the “big data” approach, is able to offer you any…

Paris and Orleans are calling – but where to go first?

In many magazines, trainings or tutorials you find a hint that focusing is key for success. Particularly, when you start a business or you are going to discover new business opportunities and there is a huge amount of to dos that all seem to be important and attractive. Fact is: you cannot go everywhere at…