Yesterday I participated in one of these known and recognized international (social) innovation conferences and met many social entrepreneurs, investors and representatives of huge companies. Let me share just some impressions and thoughts: It was an interesting day: Interesting topics and interesting people. The idea of bringing them together is excellent. Having good connections is…
Category: Social business
Perceptional change – the viral effect of doing good
Maybe you have heard about the Dove experiment. What you can see in the video about this experiment is the following: there is a painter drawing women according to how they describe themselves. He cannot see them during the experiment. Afterwards a second portrait is done – this time there is another women describing the…
Video making for Social entrepreneurs
Most of startups and social entrepreneurs ask themselves how to share effectively what they are working on. There might be many different reasons why we want to share, such as raising awareness, finding sponsors, looking for business partners, informing … Without doubt, offering a video is often much more convincing than describing the situation in…
Ideas needed – health from a different perspective
When I came across this article I asked myself there must be a lot of ideas in the world how to help patients and private caregivers, relatives and friends who are caring about patients day by day at home and experience these issues described in the cited article below. Some of the issues raised are…
Running a Marathon or running social media – what about the ROI?
Today, social media usage for interacting with your target groups is one of the basics you should take into consideration when it comes to communication and marketing issues of your business. Whether it is thinking about Facebook/Orkut, Twitter, Pinterest, YouTube, Stumbleupon, Vime or many other local and global Social Media channels which might be relevant…
Help needed: Living in dataland – looking for insights
I just wonder how many newsletters, calls and readings I see every day offering me the latest tools to understand the market and the target groups: how to optimize statistics, to overview trends, to learn about market analysis and big data approach. Some of these offers are really impressive – tools, cool apps and very…
Opening the box – before solving a problem we need to understand
I assume that you do have an idea on how to open the box, don’t you? But have you asked also why? Why you should open it? According to many publications and articles it seems that innovation and being creative aims mainly to find solutions. We need to find solutions for social needs, for growing…
Data is just a part of market knowledge
Databases – our knowledge source? Do you want to know your target groups, your market situation, or product information, data reported back by customers? Collecting data, structuring, calculating and filtering – knowledge today is key and often requirements for knowledge are solved technically. Databases today, the “big data” approach, is able to offer you any…
What, if Social fictions are a way to change the world?
Science fiction and status today Just some years ago in science fictions we had seen strange houses, incredible rapid vehicles, unbelievable transitions of energy and power, unlimited communication opportunities, bridging incredible distances in a few seconds. Scientist have discovered so many things and made them available where we just dreamed of in past science fictions….
Which culture do you live? Thing- or person-driven?
Probably you are aware what you and your team members know very well and are experts in. One may be a really good strategist, the next an expert of controlling and finance. And you? Maybe the marketing guy or the do it yourself man/woman. In the meetings you discuss or issues you ask yourself may…
Go India, go future! 