For tribal people, here in Tamil Nadu, all doctor checks at the primary health care center and hospital stays are free. But not all people can go there, some are too ill, some live in remote villages and the travel to a primary Healthcare center is far away, the roads are sometimes bad… Some tribal people…
Category: basics to know
Are you a silo worker or a real changemaker?
Often it starts with a brilliant, but short-term based idea: let’s build an app for xyz, let’ s do a social campaign, let’s plan an event. Let’s create a project or type of startup. Said and done and voilá the result… And it is good to start. Just theoretic paper writing has never changed anything….
Chairs on the wings – how crazy thinking changes the world
Have you ever heard about Design thinking or how the new generation of planes could benefit from it? That’s a crazy approach, but more than helpful. Often it is difficult to put directly into words the needs for change, or re-inventing and developing further something that already exists and we are all get used to…
5 ideas on how to use social marketing for social issues and causes
Social marketing is not just a social way to communicate and share with others, not just a good marketing tool for all kind of businesses, but also an important way to address social topics and should be used much more also by social entrepreneurs. Often I find very interesting websites that describe social enterprises and…
About charity, change and happiness to become a social worker
Have you ever thought of the different levels of help you offer? And how it makes you happy? We all want to feel good. Feeling good is easy if you donate some money or give your old books and clothes to someone in need. Or perhaps you pay a coffee to them. Pure charity gives…
Are you a Conference Sleeper?
During the last years I have visited several international conferences. Good agenda, good locations, interesting presentation titles. But what happened sometimes: after two, three slides offered by a presenter, I got tired and bored. Not necessarily, because the presenters had nothing to tell, but simply due to the fact that the type of presentation and…
Conferences – a chance to get funding? Show the why and what is in!
Yesterday I participated in one of these known and recognized international (social) innovation conferences and met many social entrepreneurs, investors and representatives of huge companies. Let me share just some impressions and thoughts: It was an interesting day: Interesting topics and interesting people. The idea of bringing them together is excellent. Having good connections is…
Video making for Social entrepreneurs
Most of startups and social entrepreneurs ask themselves how to share effectively what they are working on. There might be many different reasons why we want to share, such as raising awareness, finding sponsors, looking for business partners, informing … Without doubt, offering a video is often much more convincing than describing the situation in…
What investors want to know
Are you going to meet a potential investor? Certainly, there are many options how to prepare. But the most detailed preparation might not always be successful. The question to ask yourself is which are the things investors will hear from you? Which are the criteria do take the final decision if to invest in your…
Pictures, videos and QR codes for social entrepreneurs
You may be enthusiastic about what you offer and you may be creative, when it comes to marketing your (social) enterprise. Multimedia elements such as pictures, QR codes and videos – used correctly – can be very helpful. Pictures and videos say often more than thousand words – in a positive, but also in a…
Go India, go future! 