Its a very warm welcome when we arrive and in the following two hours we learn a lot about the activities of the institute and the programmes they run with the farmers in the surroundings of Coimbatore. It’s a small team working here, but the impact and agile set up of the activities allows them…
Category: CSR
Understanding basics about small farm holders’ life in South India
After the successful implementation of the Making More Health Insights week in India – more than 100 managers from Boehringer Ingelheim participated in the last 2,5 years – this time a new pilot week “MMH in action” has been launched. MMH in Action aims to focus on specific target groups in our focus area…
More social entrepreneurial activities in rural South India – where health meets wealth!
A lot of programs have been launched under the umbrella of Boehringer Ingelheim’s Making More Health initiative in India in the past three years and are ongoing, such as our health awareness program driven by the company’s managers and experts that helps selfhelp group members of rural South India to get more knowledge in mental…
Sometimes it takes just a small idea to change the world for better! How marketing for CSR activities can become sustainable
Many companies run huge Corporate responsibility and citizenship initiatives or engage somehow in social areas. Of course, they do it and they talk about it and use it also to position their own organisation as a social player – which is quite fair. What, if we do these huge campaigns and marketing activities in a…
Innovation? It’s a “clear case of the emperors new clothes!”
In the modern economically developed world many processes and ways to act are standardized. A standardized school education, such as specific school subjects that have been defined during more than hundred years ago up to university studies that may vary, however certain focus areas are given. Based on what was needed in the last century…
Good social responsibility requires our personal engagement – because it helps to grow people differently
The first game tailoring training started one year ago. The women were keen to learn but they were a little scared whether they could make it or not. Hand embroidery, working on a more complex design, knowing that they were expected to deliver good quality products … it was not that easy at the beginning…
Social engagement and digital trainings in rural India
When we talk about social responsibility and how companies can do it, we should keep in mind that enabling people to do the next steps on their own is key. In whatever sector we are and how we engage – in every program digital access should be part of it. Do you support housing programs?…
The Business of tomorrow is part of a huge ecosystem still to be discovered
in the past I learned about birds, plants, stars and planets. About rivers, mountains and cities. In the same way I memorized a lot of other types of information. How to write letters and to do calculations, later on how to do marketing, how to develop sale strategies and how to post information on several…
Just wondering why we follow old processes instead of trying new pathways to combine business and social needs
Sometimes I just wonder how the world can look if we connect business and social in a more natural way, if we do not separate it into two different worlds, if we ask how to do business in a way that in every business activity we do we consider and include the social impact, too….
Is India normal? A day in Delhi – a day of contrasts
I’ve come to Delhi for a business meeting. While walking from the hotel in Oklah, an industrial zone in Delhi, to the company I’m meeting with, I see a lot of people living in very small houses. Houses? A kind of building, houses is exaggerated… Obviously, the people staying here have a very low income….
Go India, go future! 