I am sure you have heard it and read a lot about it: Content is king. Content marketing is the best way of reaching people, socialising and interacting. Probably it is also right and as Gartner says: It’s a challenge to keep the creativity fresh. It’s hard to know what will do well, what people…
Category: marketing
Industry and social entrepreneurs meet – some thoughts, social entrepreneurs part III
Copyright (c) 123RF Stock Photos Have you ever thought about how you as social entrepreneur should prepare when you meet business people in huge companies? Are there some specific issues you should be aware of? I asked this several times to myself. Expectations management might be key for preparation when social entrepreneurs meet managers. But…
Presenting is all about ‘building bridges’
During the last years I have visited several international conferences. Good agenda, good locations, interesting presentation titles. But what happened sometimes, already after two, three slides offered by a presenter, I got tired and bored. Not necessarily, because the presenters had nothing to tell, but simply due to the fact that the type of presentation…
Social entrepreneurs and digital presence – the sum of actions counts
From all those years of study, at school, university, professional courses – by the things I remember – what do I retain? Not much. But some moments, a random fact or snatch of memories comes back and make me think. Some phrases, some impressions, questions, reactions. Small pieces that one by one formed my knowledge,…
Don’t offer pasta to a bird – right content makes your customer stay
You plan a website, presentation or blog? It’s not about you, but them. Offer them what they can digest. Imagine you are at home or with friends, everything is fine, it’ s Sunday afternoon…. If I enter the room and ask who is willing to leave and run now alone outside for the next three…
Just follow the frog – a storytelling ad par excellence for social enterprises and marketers
You are working in social projects? There are so many needs and requirements to be fulfilled day by day. There is so much to do. Probably, you have better things to do than spending your time with marketing campaign thinking… You do not have to go to the end of the rainforest, but have a…
Go India, go future! 