I am sure you have heard it and read a lot about it: Content is king. Content marketing is the best way of reaching people, socialising and interacting. Probably it is also right and as Gartner says: It’s a challenge to keep the creativity fresh. It’s hard to know what will do well, what people…
Category: Social business
Industry and social entrepreneurs meet – some thoughts, social entrepreneurs part III
Copyright (c) 123RF Stock Photos Have you ever thought about how you as social entrepreneur should prepare when you meet business people in huge companies? Are there some specific issues you should be aware of? I asked this several times to myself. Expectations management might be key for preparation when social entrepreneurs meet managers. But…
Presenting is all about ‘building bridges’
During the last years I have visited several international conferences. Good agenda, good locations, interesting presentation titles. But what happened sometimes, already after two, three slides offered by a presenter, I got tired and bored. Not necessarily, because the presenters had nothing to tell, but simply due to the fact that the type of presentation…
Social entrepreneurs and digital presence – the sum of actions counts
From all those years of study, at school, university, professional courses – by the things I remember – what do I retain? Not much. But some moments, a random fact or snatch of memories comes back and make me think. Some phrases, some impressions, questions, reactions. Small pieces that one by one formed my knowledge,…
10 golden socializing rules of innovation – a car without drivers is useless
Do you know these kind of meetings where you are asked to think about alternative ways of doing? However you will call it – brainstorming, design thinking or creativity hour – normally, this idea process starts slowly. But already after half an hour the paper is full of ideas. People recognize very easily where they…
Shakespeare loved to entertain the audience – why shouldn’t you? Social entrepreneurs, part II
Do you read pure scientific information on a certain topic if you are not a real expert or/and don’t have a specific motivation to do so? Do you like stories which entertain you and make you laugh? Do you prefer websites full of texts and long scrolling activities to shorter, focused and entertaining websites? No,…
How to succeed as social entrepreneur, part 1
Are you a social entrepreneur? Do you want to do something good and scale it up? Then you should learn from nature and increase your network channels’ usage and networking skills. Networking needs to become one of your main activities. Because this is the natural way on how things work very well and complexity can…
Why we should think about closing our high schools
I am one of those who liked going to school. At least most of all the 13 years I spent there. But with the distance of more than 25 years and looking back to what I really needed and what I missed for being prepared for life I am not so sure any more that…
Just follow the frog – a storytelling ad par excellence for social enterprises and marketers
You are working in social projects? There are so many needs and requirements to be fulfilled day by day. There is so much to do. Probably, you have better things to do than spending your time with marketing campaign thinking… You do not have to go to the end of the rainforest, but have a…
It’s hard to get people to focus on plan B when it is working so well
Bad times? Probably, we are living very challenging years. There are a lot of problems in the financial sector, environmental problems, lack of security … but we should also benefit from it. Why? Just because the changes in our social circumstances, the financial limitations we live day by day, the networking trends in the real…
Go India, go future! 