From field visits in tribal villages in Tamil Nadu to one of the biggest and most known Innovation hubs in Bangalore: just a 50 minutes flight away. A short flight that connects ancient times and the future! Today, I had a meeting with Nasscom startup warehouse and I have met some startups who are part…
Category: digital strategy
I have a brother, qualifications and degrees, a flat and … cancer – how digital & patient understanding in the pharma industry changes
Observing pharma conferences I gave my last keynote speech on 2012 on digital topics. At one of the big pharma conferences. Then I changed my job and I got deeper into social business and learned about social entrepreneurs, NGOs, alternative ways of thinking… I wanted to find out more on what really makes changes happen…
Social change? Culture is the key to people’s heart
It’s culture that often is underestimated when plans are made how to offer a better education, how to change economic crisis and critical social behavior. But culture is often the key to people’s heart. An example is the music school in India. Music lessons, normally not accessible to the average and poor population, are the…
My video of the month – social media for social change
Today I found this video and I just want to share with you – because it shows the networking community that empowers the different thinking. Social media, social change and social business – wherever we focus on it leads to the new way of thinking and shows the mechanism behind. Just thinking of what can…
Millenials: Will the digital generation change the society?
“Individuality, profile, Design thinking methodology, more networking – we need a completely different approach and change.” This is what we can hear in a huge number of discussions, conferences, publications. The idea that we do not need more from what is already there, but need to be and act differently is a promising goal. What…
Create a strategy that is social rather than a social media strategy
Although it sounds similar, there is a huge difference on how you start and work on “social strategies”: having a social media strategy does not mean automatically that you are done with a social strategy. Without doubt: there are many nice and cool social channels outside, Twitter, Facebook, Pinterest, Qype, youTube, Vine, Vimeo and hundreds…
Running a Marathon or running social media – what about the ROI?
Today, social media usage for interacting with your target groups is one of the basics you should take into consideration when it comes to communication and marketing issues of your business. Whether it is thinking about Facebook/Orkut, Twitter, Pinterest, YouTube, Stumbleupon, Vime or many other local and global Social Media channels which might be relevant…
Don’t offer pasta to a bird – right content makes your customer stay
You plan a website, presentation or blog? It’s not about you, but them. Offer them what they can digest. Imagine you are at home or with friends, everything is fine, it’ s Sunday afternoon…. If I enter the room and ask who is willing to leave and run now alone outside for the next three…
Digital marketing requires always your passion, not just the agency’s one!
“We have a good agency on board. We pay for it. We have not that much time to handle it by ourselves. ” That’s what some of busy marketers and business owners think when it comes to communication and marketing issues on Social Media channels and website handling. They select an agency, maybe also two…
Social entrepreneur, Social Business, Social Media – how to combine
Social business is all about people. What you do, has impact on how people find new ways to have a better life. It is based on creating a win – win to both parties: the entrepreneur and the people who with their own forces can create a better basis for their lives. In the literature…
Go India, go future! 